Web Design & SEO Strategy Studio | Based in Calgary
Website Design & SEO Strategy to Help You Get Found, Build Trust, and Book More Aligned Clients
Thoughtful, search-optimized Squarespace and Wix websites for service providers and small businesses ready for a stronger online presence and more room for life beyond the screen.
If your website is no longer matching the level of your business, you’re in the right place
You’ve built your business with care, resilience, and a lot of learning as you go. But if your website is not clearly communicating your value, supporting visibility, or bringing in the right inquiries, it is probably time for a more strategic approach.
This is for you if:
✶Your website no longer reflects the quality of your work
✶ You are tired of relying on social media for every lead
✶ You want to be found on Google, but SEO feels overwhelming
✶You are ready for a website that works more quietly and more effectively behind the scenes
the studio
Strategic website design for intentional small businesses ready for more momentum
I work with founders to transform Squarespace and Wix websites into clear, elevated, and search-aware digital spaces that attract the right clients and support real business growth.
Let’s Design a Website for Lasting Momentum
trusted by small businesses across canada for significant growth online
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Custom Web Design
start fresh.
For business owners ready to step into a more polished, strategic online presence with a custom website designed to reflect their brand and support long-term growth.
Website Reset
realign, refine, & grow.
For businesses that have evolved and need their current website to catch up through clearer messaging, stronger structure, and strategic SEO improvements.
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Search Engine Optimization
Get found on google.
For service providers who want their website to become a stronger source of visibility and qualified inquiries through focused, done-for-you SEO implementation.
Web Design & Strategy Day
Focused support, fast.
For business owners who need strategic website updates, design improvements, or implementation support completed in a shorter, high-touch format.
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Welcome, I’m Kaylee
Web Designer & SEO Strategist for Small Businesses Seeking Results & Freedom
Hello!
I work with founders who care about what they’re building and want their online presence to reflect the level they’ve grown into. Around here, beauty and strategy work together quietly in the background, so your website feels like support and actually works alongside you to grow your business.
Featured work
Each project begins with clarity and is followed by intentional implementation.
website reset + seo | ridge marketing
Refined positioning, stronger local visibility, and top-5 rankings for a Manitoba fractional marketing expert competing against larger firms.
wordpress to squarespace migration | quora strings
A strategic migration designed to simplify management, align messaging, and improve discoverability.
custom web & brand design + seo | filmed by silas
Refined service structure, elevated messaging, and SEO strategy designed to attract better-fit wedding inquiries.
My Approach
Before design or optimization, I step back and look at the business itself.
✶ We clarify who you serve best and what makes your work valuable to them.
✶ We organize your services so they make quick sense to a first-time visitor.
✶ We refine your messaging so your expertise feels obvious instead of explained.
✶ Then we implement SEO so the right people can actually find you.
The goal is not just a prettier site. It is a website where the right people quickly recognize they are in the right place.
“Kaylee was able to bring our design & business dreams to life!”
“She was a super attentive designer who was collaborative and quick to respond to questions and ideas. Kaylee was there for us every step of the way. We love our new website, and the investment was absolutely worth it."
— Brit M. | Filmed by Silas Weddings
“Our first impression is: WOW!!!”
“This is exactly how we envisioned the pages. It’s the perfect combination between classy elegance and the modern luxe that represents Quora. WOW…for real we are soooo grateful to be working with you! THANKS!!!”
— Alina Z. & Geison H. | Quora Strings
What Working Together Looks Like
We begin with your business as it exists today, not just your website.
From there, we refine what needs clarity, reorganize what is no longer serving you, and build a site that feels easier to understand, easier to trust, and easier to grow behind.
The result is a website that:
✶ Communicates your work more clearly
✶ Attracts better-fit inquiries
✶ Filters out poor-fit leads
✶ Supports more consistent visibility
✶Gives you back time and mental space
Helpful Reads
Ready for a website that supports your business and your life beyond the screen?
If you’re ready for a website that gets found, builds trust, and works more quietly in the background, I’d love to hear more about what you’re building.