Squarespace Website Design Studio

Website Design & Digital Strategy for Service Providers Ready to Get Found, Trusted & Chosen.


You’ve already built the business. Now let’s create an online presence that reflects the quality of your work, attracts more aligned inquiries, and supports where you’re headed next.

A better website. A clearer strategy. Less time wondering what’s actually working.

Your business has grown, but your website and marketing haven’t quite kept up.

Maybe you’re getting plenty of work, but your website still creates more work than it saves. You’re answering the same questions, manually sending information clients should be able to find themselves, or avoiding sending people to a site that no longer reflects your business.

Or, maybe you’re still relying heavily on social media, referrals, or paid ads to bring in clients and you want a more sustainable way for the right people to find you and actually take the next step.

I combine website and brand design with SEO, analytics, content, and digital strategy to help small businesses build a stronger online presence and know what to focus on next.

Your Website Should Make Running Your Business Easier

Not give you another thing to keep up with.

A strategic website can help you:

  • Answer common questions before they hit your inbox

  • Explain your services clearly

  • Attract better-fit inquiries

  • Show up in Google searches

  • Build trust before someone contacts you

  • Guide potential clients toward the right next step

  • Give you somewhere to send people besides your Instagram profile

And most importantly, it should reflect the business you’re running nowβ€”not the one you started with.

Get Found. Get Trusted. Get Chosen.

The Endeavor Method

I don’t see SEO, design, branding, and website strategy as separate pieces.

They’re all part of the same client journey.

Get Found.

We use SEO, website structure, content strategy, and your existing data to help more of the right people discover your business, without relying entirely on social media or paid marketing.


Get Trusted.

Your website and brand should make the quality of your work obvious. Clear messaging, thoughtful design, useful content, and an easy-to-navigate website help potential clients understand what you do and why you’re the right person to do it.


Get Chosen.

Once someone finds you, we make it easy for them to take the next step. That means clear services, helpful FAQs, intentional calls to action, and a client journey that answers questions instead of creating more of them.


And when all three work together?

Your website begins carrying more of the marketing, explaining, and trust-building for you.

That’s where a little more room for life begins.

Ways to Work Together

Website Reset

Your business grew.
Let’s bring your website with it.

A five-day transformation for established Squarespace and Wix websites that no longer reflect the quality, clarity, or direction of the business behind them.

Together, we refine your messaging, structure, design, client experience, mobile site, and SEO so your existing website can work much harder for where you’re headed next.

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Brand Alignment Suite

Make the quality of your business easier to see.

Thoughtful brand strategy and visual identity design for businesses whose branding no longer reflects their personality, expertise, or the level they’ve grown into.

We begin with a deep understanding of your business, then translate what makes it distinct into a cohesive visual identity you can confidently grow with.

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Custom Website Design

When your business is ready for an entirely new online home.

Custom Squarespace website design for businesses whose positioning, services, or direction have evolved enough that starting fresh makes more sense than reshaping what already exists.

Strategy, messaging, design, client experience, and SEO come together to create a website built around the business you run today.

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Social Media Management

Thoughtful content for your businessβ€”without social media becoming your full-time job.

Ongoing social media support for small businesses ready to show up consistently, strategically, and professionally online without spending hours planning what to post each week.

From content planning and custom graphics to captions, scheduling, and ongoing strategy, your social presence is thoughtfully managed to keep your business visible and aligned with the brand you’ve worked hard to build.

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Hi, I'm Kaylee

Website Designer, Brand Designer & the Person Asking a Lot of Questions Before I Touch Your Website

calgary-website-designer-squarespace-website-designer-wix-website-designer-website-design-canada-custom-website-design-website-strategy-service-provider-websites-endeavor-design-studio
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I’ve always been fascinated by how people make decisions.

Long before someone fills out an inquiry form, they’re quietly asking themselves whether they’re in the right place, whether you understand what they need, whether they trust your expertise, and whether taking the next step feels worth it.

Those questions shape the way I approach every project.

With a background in social research and visual design, I bring together strategy, thoughtful design, branding, messaging, client experience, and SEO to help established service businesses create online presences that feel true to the work they’re doing now.

Because your website shouldn’t just look like you’ve built a good business. It should help people understand why you have.

Thoughtful Design.
Real Businesses. Meaningful Growth.

I care about beautiful work, but I care even more about why it works.

Every project begins by understanding the business behind it: where it has grown, what clients value most, where the current website or brand is creating friction, and what the next chapter actually needs to support.

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Filmed by Silas Weddings

Brand Design + custom Squarespace Website


A complete brand and website evolution for an established wedding photography and videography team entering a new market in Alberta. Strategy, visual identity, messaging, client experience, and SEO came together to help their business feel as thoughtful online as the experience they create for their couples.

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Ridge Marketing

Website Reset + SEO


A strategic website transformation that strengthened messaging, search visibility, and the overall client journey for an established marketing consultantβ€”while helping the business reach the top five Google results for key searches.

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Curate Coaching

Custom Squarespace Website


A calm, editorial website built around clearer positioning, thoughtful messaging, and a more intentional path from discovery to inquiry.

β€œKaylee is beyond fantastic and truly one of the best professionals we’ve ever had the pleasure to work with.”

β€” alina & geison, QUORA STRINGS

β€œKaylee was there for us every step of the way. We love our new website, and the investment was absolutely worth it!”

β€” britney, filmed by silas weddings

Has your business outgrown its website?

If your inquiries feel inconsistent, your website no longer reflects the quality of your work, or you’re ready to attract better-fit clients and confidently move into your next level of pricing, this guide will help you identify where your website may be falling behindβ€”and what to focus on next.

Inside, we’ll look at how your website can help you get found, build trust, communicate your value, and make it easier for the right people to choose you.

Resources for Growing Businesses

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You’ve Already Built the Business.

Let’s make sure your website reflects it.

Whether your existing site needs a thoughtful reset or your business is ready for something completely new, I’d love to hear where you are today and what you want your online presence to help you do next.