4 Ways to Give Your Squarespace Site a Summer Refresh
With longer, sunnier days on the horizon, now is the ideal moment to give your website a refreshing Summer makeover! Here are four creative ideas to make your site more vibrant and inviting for your visitors:
#1: Refresh your website's color palette with lively summer shades.
Incorporate lighter, warmer tones to instantly evoke a summery atmosphere. You can brighten up your website without a full rebranding by lightening one of your palette colors. For example, if your accent color is burnt orange, consider switching to a peach tone.
#2 Launch a summer-themed blog series or content campaign to engage your audience.
This not only offers valuable content but also encourages repeat visits. Here are some tailored ideas:
Wedding photographers: Cover the latest wedding trends and provide wedding day tips for couples and their guests.
Travel experts: Develop travel guides or unique content focusing on the travel industry.
Health & Wellness: Share your favorite outdoor activities, or your top summer recipes to try!
#3: Optimize your website for mobile devices to ensure a seamless experience for users on the move.
As more people enjoy outdoor activities, it's crucial to make your site accessible and user-friendly on smartphones and tablets. Squarespace's Fluid Engine makes editing the mobile version simple—no coding needed. Just click the mobile icon and adjust as necessary, ensuring desktop styling remains intact. Regularly review mobile styling with each site update.
#4: Enhance engagement by integrating social media feeds or live chat features.
Encourage real-time interaction and community building among visitors. Integrate your live Instagram feed using Squarespace's Instagram block—I display mine in the footer to connect with visitors across platforms. For adding a WhatsApp chat widget, check out this blog post for easy implementation.
These ideas will help transform your website into a lively Summer destination that keeps visitors engaged and coming back for more.
