Frequently Asked Questions
Here you’ll find all the answers to the most common questions I receive from lovely clients. Have a different question? Awesome! Feel free to connect here.
General
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I offer custom Squarespace website design, Squarespace website redesign, Squarespace design days, and done-for-you Squarespace SEO.
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My Squarespace website design + SEO studio is based in Calgary, Alberta. I love collaborating with small business owners across Canada and around the world to bring their dream Squarespace website to life.
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My design studio is tailored to creative entrepreneurs throughout Canada and beyond in creative industries. Clients I specialize in working with include:
Bloggers
Designers
Photographers
Wedding Professionals
Wellness Experts
Engineers
Designers (e.g., Interior Design, Jewelry Design, etc.)
Coaches
& More!
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You bet I do! Free discovery calls are available for any of my services offerings. While I do not require a discovery call for every project, I recommend them for larger design projects to ensure you get exactly what you're looking for!
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Web Design
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I design all websites exclusively with Squarespace. If you have an existing website in another platform (e.g., Wix, Wordpress, etc.), I can migrate your content into a brand new Squarespace site.
Find out why I chose Squarespace here!
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Yes! I love working with small businesses, and understand that payment needs can look different from one business to the next.
My standard payment plan for web design services is 50% deposit due upon signing to secure your project start date. The remaining 50% is due upon completion of the website (i.e., during the handover after your site is designed!).
Let me know if you'd like another payment plan and we can make it happen!
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Of course! Every website is designed with SEO best practices in focus. All website design packages include my Squarespace SEO service. SEO is a standard in my packages.
You’ll always have the following included in your project:
Thorough SEO research including keyword, user intent, & industry research
Comprehensive on-site SEO setup & implementation, including to:
Proper title & content hierarchy
Alt Text for all images
Meta descriptions for each page
Compressed images with proper file names
Internal linking
Website SEO description
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Yep! Brand design can be added on to any of the website design packages. Or, you can book the brand design package on it's own to get started today!
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Copy editing or copy writing can be added on to my custom Squarespace design packages or the Squarespace redesign package. Adding them on is an excellent way to: a) Save yourself A LOT of time and b) Ensure your copy is professional, clear, consistent, and CONVERTS!
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While this is completely up to your preferences, this is my take!
Custom Squarespace design projects are the best choice for entrepreneurs who haven't yet created a website, or have outgrown their existing website. It's also an excellent choice for entrepreneurs who already have a site, but aren't really in love with it and are looking for something completely new as it is. The custom web design packages provide a fresh start for your business to get the BEST results.
The Squarespace Redesign is an excellent choice for entrepreneurs who already have a site that they like and is getting some results. My redesign service will add polish, function, help streamline operations, and take your existing results up a notch!
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Absolutely! All web design projects come with 1-2 week support post-launch to ensure you feel confident in managing your site. I'm also just an email away for questions you have post-launch!
SEO
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SEO, or search engine optimization, helps your website appear in search results on search engines (like Google) when potential clients are looking for services you offer. It drives more targeted traffic to your site from ideal clients, increasing the chances of conversions and bookings.
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When you book your SEO project, you'll complete a comprehensive questionnaire outlining key elements of your business (e.g., your website, industry, niche, dream clients, etc.).
You don't need to worry about any of the technical SEO things (like keywords) - that's my job! I conduct thorough research to identify the best keywords and SEO strategies to use for your business.
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Clients typically see significant improvements in website traffic, search engine rankings, and lead generation. For example, past clients have experienced up to a 400% increase in organic traffic after just ONE week!
However, Google has its own algorithm and timeline! ANYONE who guarantees results is not being transparent or honest. I have achieved results with every client, though every website and niche are different.
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Although each business and site are unique, on average, clients begin to see traffic increasing in 1-2 months. I will optimize your current site and provide you with a clear outline of steps to take to keep momentum going.
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For SEO services, since you already own the website (and resultingly get the benefits of SEO as I perform the work) payment is due at the time of booking the service.
Hey there! I’m Kaylee
I’m a Squarespace web designer and SEO consultant who loves supporting intentional small business owners and creative entrepreneurs. My mission is to alleviate the stress of attracting attention to your business through my SEO services and strategic website design.
Your website serves as the digital home for your business activity. It should capture and retain your audience's interest while driving conversions. Together, let’s craft a website that reflects your unique style, resonates with the core values of your business, and gets found online.